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Supporting Modern Cooking Trends , Nestlé Expands The Maggi Air Fryer Range In The United Kingdom And Malaysia, Offering A Healthier Alternative To Traditional Frying Methods.

The Rise of Air Fryers

The air fryer has become a staple in many kitchens around the world, with its popularity showing no signs of slowing down. From its humble beginnings as a healthier alternative to deep-frying, the air fryer has evolved into a versatile cooking appliance that can be used for a wide range of dishes.

  • 33% of households globally now own an air fryer
  • In the UK, air fryers are the third most used cooking appliance
  • 58% of people in the UK own an air fryer

    • The Benefits of Air Fryers

    Air fryers offer a number of benefits that have contributed to their widespread adoption. Some of the key advantages include:

  • Healthier cooking option: Air fryers use little to no oil, making them a healthier alternative to deep-frying.
  • Versatility: Air fryers can be used to cook a wide range of dishes, from snacks to main courses.
  • Easy to use: Air fryers are relatively easy to operate, making them a great option for people of all skill levels.
    The New Maggi Air Fryer Crispy Coating Recipe Mixes

    • Nestlé has recently added three new Maggi Air Fryer Crispy Coating recipe mixes to its product line. These new mixes are designed to help people achieve a perfect crispiness that is full of flavor.

    Building on Existing Success

    Nestlé’s air fryer cooking solutions have been a significant contributor to the company’s success in various markets. The products have been well-received by consumers, who appreciate the healthier alternative to deep-frying. The air fryer technology has also been successful in reducing the environmental impact of cooking, as it uses significantly less oil than traditional deep-frying methods.

  • Increased revenue potential
  • Access to new customer segments
  • Opportunities for product diversification
  • Enhanced brand recognition

    • Modern Cooking Solutions

    Nestlé’s modern cooking solutions are designed to meet the changing needs of consumers. The company is committed to providing innovative products that make cooking easier, healthier, and more enjoyable.

    Nestlé UK & Ireland has announced the launch of its brand-new range of Air Fryer Crispy Coating Mixes, designed to help home cooks achieve perfectly crispy and delicious results in their air fryers.

  • Easy to use: The mixes are designed to be easy to sprinkle onto food before cooking, making it simple to achieve crispy results.
  • Versatile: The range includes a variety of flavors, allowing home cooks to create a variety of crispy and flavorful dishes.
  • Healthy: The mixes are made with high-quality ingredients and are free from artificial preservatives and flavor enhancers, making them a healthier option for home cooks.
    How to Use the New Range

    • To use the new range of Air Fryer Crispy Coating Mixes, simply sprinkle the desired amount onto your food before cooking in the air fryer.

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