Jollibee’s 10 Best Readers’ Choice Award win represents a significant achievement for the fast-food giant, marking the second consecutive year it has clinched the top spot in the highly anticipated Readers’ Choice Awards.
This recognition is a testament to the enduring popularity of Chickenjoy, which has captured the hearts and taste buds of American consumers with its crispy golden skin, tender and juicy meat, and bold seasoning. What sets Jollibee apart? According to Ernesto Tanmantiong, Jollibee Group Global President and CEO, the secret to Chickenjoy’s success lies in its ability to appeal to everyone across borders and cultures. “We’ve always believed that Chickenjoy’s delicious taste appeals to everyone, and this recognition in the USA is a joyful testament to that,” he said. The 10 Best Readers’ Choice Awards highlight the top food and travel experiences in the United States, curated by a panel of experts and decided through public voting. This prestigious honor reflects the quality and consistency of Chickenjoy, which has earned a loyal following in the US. Here are some key statistics that demonstrate Chickenjoy’s growing popularity:
- Over 100 stores operate across North America
- More than 1,700 locations worldwide
- Previous recognition by Eater.com (2022), Thrillist (2021), and FoodBeast (2017)
Global appeal and growth
Jollibee’s consistent recognition in international rankings underscores its global appeal. The brand has expanded its presence globally, with operations in North America and over 1,700 locations worldwide. It has become one of the fastest-growing restaurant brands globally, known for its “joyful customer experience and crave-worthy offerings.”
The USA Today 10Best list ranked Chickenjoy as the top fried chicken brand, with Pollo Campero taking the 2nd spot and Lee’s Famous Recipe Chicken placing 3rd. Church’s Texas Chicken came in 4th. Notable mentions include KFC, Chick-fil-A, and Popeyes, which ranked 8th, 9th, and 10th, respectively.
“… We deeply thank our loyal customers and everyone who voted for Chickenjoy, making it the USA’s favorite fried chicken once again,” Tanmantiong continued. “It is also a tribute to our hardworking teams—especially those in our stores—who bring this joy to life each day through great food and heartfelt service.
Jollibee’s Secret to Success
According to Ernesto Tanmantiong, the secret to Jollibee’s success lies in its commitment to delivering a superior taste experience with every bite. “This back-to-back win represents the overall joyful experience and superior taste that Chickenjoy delivers with every bite,” he added. A staple comfort food
Chickenjoy has become a staple comfort food for both Filipino and international customers. It is typically served with sides and Jollibee’s signature silky gravy. Its crispy golden skin, tender and juicy meat, and bold seasoning have captured the hearts of consumers, making it a beloved brand in the US. Growth and Expansion
Jollibee currently operates around 100 stores across North America and more than 1,700 locations worldwide. Its consistent recognition in international rankings underscores its global appeal and growth. As the brand continues to expand its presence globally, it is likely to maintain its position as a leader in the fast-food industry.
